Bright Futures

Bright Futures is the UK’s largest employability association, working not-for-profit with graduates. The objective was to bring the society back to life in universities, and encourage top graduates. apt embarked on a series of meetings with universities that still had clubs to establish why they had them, why other universities had stopped them and to better understand what was needed to make them successful. The association was considered to be outdated, unsupportive and not regulated, and the successful clubs were discovered to be the ones driven by great members who ran their own initiatives in isolation. apt pulled together a focus group from these universities and established what needed to be done.